How My Book Became #1 New Release
My latest book became #1 New Release in three categories on Amazon as soon as I launched. I was especially happy to see it become #1 in 'electronic publishing' since that's the category I was aiming for. Getting your book to #1 New Release is an achievement, especially for a self-published writer who is not exactly a star (yet). And it's an even greater achievement considering that the book doesn't have any reviews yet, for it's only available as a preorder and Amazon doesn't allow reviews for preorders.
So how did I manage to achieve that? No, I didn't use any sleezy and underhanded book promotion tactics. I also didn't ask my family and friends to buy it or pay anyone to do so. There are writers who are looking for an instant solution, a magical pill to success that would make it possible for them to make it overnight. But there is no such pill, there is no such solution. There is just a whole lot of hard work and whoever tells you this isn't so is lying and shouldn't be trusted.
I invested 2 years of my life in making this happen - and it's not even a huge, major success. It's just a sign that I'm doing this right. So how did I make it happen? Not by writing a book, that's for sure. I started by building my platform and trying to find an audience who'd be interested in my writing. The first step was simply putting my best writing out there to see whether anyone would even care.
My blogging platform of choice at the time was Medium and Medium was great for me. Things have changed quite a bit since, though, and I'm lately thinking about investing a lot more time into a blog on my website. But that's another story for another time.
The point is, I found my audience on Medium, people who are interested in reading my blog and books. It took me two years of regular writing, two self-published books, and a year of experimenting with different book promotion options to get my third book in the top place even before it's published. And it didn't cost a fortune, and I also never used any kind of hacks or sleezy tricks. But it did take a lot of time and effort.
Luckily, I never needed to take any of those expensive self-publishing and book promotion courses, because I've already spent my whole career working in the media and running my own advertising agency for almost a decade. In addition, I graduated in psychology, which is most useful when it comes to marketing and promotion.
There was a lot of prior knowledge I already had, but let me tell you - while similar rules apply, book promotion is nevertheless something else. It's one of the most competitive and hard to break into fields imaginable. While most businesses usually compete with a highly limited number of products, publishing is a different story.
Just go to the store and see how many brands of tissues you can choose from - quite a few, yes, but certainly not hundreds, let alone thousands or even millions. With self-publishing, you are competing with millions, literally millions of other writers and their books. It's a jungle out there!
So if you live in an illusion that all you need to do is self-publish and, bam, you'll be famous, it's time to wake up. It can be done, yes, but it is not easy and it sure isn't a sprint.
There is so much to say about this that I could write a book about it and that’s exactly why I did just that — it’s available for preorder at all major online stores (preorder price offer $0.99).